Digital Marketing Manager
Henry Nicholas Associates Ltd
Your next employer is a luxury travel specialist established in 2011 by a team of seasoned professionals. Their extensive network includes connections from Kings to Concierges, enabling them to deliver exceptional, life-changing travel experiences.
This is a rare opportunity to join a rapidly growing luxury travel company with a diverse and captivating product portfolio. As the Digital Marketing Manager you will be responsible for increasing high-quality traffic to the website and generating convertible leads. You will be a digital enthusiast with a strong track record in digital marketing and especially so Paid Media. You’ll need to thrive in a fast-paced environment and collaborate with a team that’s second to none.
Paid Search Marketing:
- Work closely with the Director of Marketing to allocate budgets for paid search campaigns (Google Ads, Bing, Meta) to maximize ROI.
- Monitor paid traffic, site conversions, and booking conversions daily, making adjustments as needed.
- Proactively explore new paid search opportunities through digital platforms, such as affiliate programs and digital display advertising.
Website Content & Development:
- Lead a digital personalization strategy to target specific markets, demographics, and personas, improving website conversion rates.
- Create, enhance, and maintain a series of CMS user guides for content editors.
- Collaborate with the Head of IT and Director of Marketing to implement and test new website functionality that enhances user experience and lead generation.
- Supervise website editors in creating new pages with appropriate copy and photography, maintaining high CMS and front-end standards.
Search Engine Optimization:
- Oversee and track all on and off-page organic optimization activities to improve major search engine rankings.
- Regularly measure keyword rankings and take action to improve rankings that need enhancement.
The experience we need.
- A minimum of eight years’ experience in a digital marketing role, either in-house or at an agency, with a strong track record of generating sales leads through digital activities.
- Practical experience with Google Analytics (including GA4) and Google Search Console is essential.
- Demonstrated experience managing a website to generate high-quality sales leads, with a preference for those familiar with Sitecore’s Experience Platform (XP).
- Proficiency in independently managing Google AdWords and Bing campaigns, ideally with Google AdWords Certification.
- Experience using various social media advertising channels and scheduling/measurement tools.
- Strong analytical skills.
- Creativity, including an eye for selecting captivating photography, graphics, and video.
- Excellent interpersonal and organizational skills.
- Travel experience to various destinations is a plus, but not required.
What you’ll get in return.
- £50,000 – £55,000 DOE
- Discounts on travel
- Generous holiday allowance
If you have a practical, hands-on approach, creativity, excellent organisational skills, and a can-do attitude, we want to hear from you.