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Digital Marketing Manager

Digital Marketing Manager

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Henry Nicholas Associates Ltd

The company.
  
Your next employer is a luxury travel specialist established in 2011 by a team of seasoned professionals. Their extensive network includes connections from Kings to Concierges, enabling them to deliver exceptional, life-changing travel experiences.
  
This is a rare opportunity to join a rapidly growing luxury travel company with a diverse and captivating product portfolio. As the Digital Marketing Manager you will be responsible for increasing high-quality traffic to the website and generating convertible leads. You will be a digital enthusiast with a strong track record in digital marketing and especially so Paid Media. You’ll need to thrive in a fast-paced environment and collaborate with a team that’s second to none.
  
The opportunity.
  
Paid Search Marketing:

  • Work closely with the Director of Marketing to allocate budgets for paid search campaigns (Google Ads, Bing, Meta) to maximize ROI.
  • Monitor paid traffic, site conversions, and booking conversions daily, making adjustments as needed.
  • Proactively explore new paid search opportunities through digital platforms, such as affiliate programs and digital display advertising.

Website Content & Development:

  • Lead a digital personalization strategy to target specific markets, demographics, and personas, improving website conversion rates.
  • Create, enhance, and maintain a series of CMS user guides for content editors.
  • Collaborate with the Head of IT and Director of Marketing to implement and test new website functionality that enhances user experience and lead generation.
  • Supervise website editors in creating new pages with appropriate copy and photography, maintaining high CMS and front-end standards.

Search Engine Optimization:

  • Oversee and track all on and off-page organic optimization activities to improve major search engine rankings.
  • Regularly measure keyword rankings and take action to improve rankings that need enhancement.

  
The experience we need.
  

  • A minimum of eight years’ experience in a digital marketing role, either in-house or at an agency, with a strong track record of generating sales leads through digital activities.
  • Practical experience with Google Analytics (including GA4) and Google Search Console is essential.
  • Demonstrated experience managing a website to generate high-quality sales leads, with a preference for those familiar with Sitecore’s Experience Platform (XP).
  • Proficiency in independently managing Google AdWords and Bing campaigns, ideally with Google AdWords Certification.
  • Experience using various social media advertising channels and scheduling/measurement tools.
  • Strong analytical skills.
  • Creativity, including an eye for selecting captivating photography, graphics, and video.
  • Excellent interpersonal and organizational skills.
  • Travel experience to various destinations is a plus, but not required.

  
What you’ll get in return.
  

  • £50,000 – £55,000 DOE
  • Pension
  • Bonus
  • Discounts on travel
  • Generous holiday allowance

  
If you have a practical, hands-on approach, creativity, excellent organisational skills, and a can-do attitude, we want to hear from you.

Upload your CV/resume or any other relevant file. Max. file size: 39 MB.

Job Overview
Category
Digital
Offered Salary
£45000 – 55000/Year
Job Location
Cheltenham
Job Type
Permanent
Daniel Carne
Email
Phone: 0117 317 8103
Consultant